Is High Prairie’s look getting stale?

Chris Clegg
South Peace News

Is High Prairie’s logo and efforts to promote itself getting stale?
Most of town council appears to think so, and are prepared to go all-in on a rebranding effort including a new logo and slogan.
To meet its goal, council agreed at its July 24 meeting to spend $6,000 to contract Municipal Experts Inc. of Drumheller, AB to provide suggestions and a report to council.
The decision was opposed by Councillor Judy Stenhouse.
“I’m really having a tough time with this branding,” she said. “I don’t think it’s that important … as what we think it is.”
She then questioned the wisdom of spending $6,000.
“Can we not do this ourselves? Can’t we figure this out?”
Treasurer Terri Wiebe said they could but at much higher cost.
“An expert can do it in a fraction of the time.”
Councillor Brian Gilroy was optimistic.
“I’m looking forward to hearing what he comes up with.”
However, Gilroy wanted assurances the public would be involved in the process. He heard Municipal Experts will be talking to the public to get feedback.
Stenhouse added rebranding would open the door to much higher bills.
“It will cost a lot to replace the signs, business cards … there is a cost that comes with this.”
Councillor Michael Long favoured a new look for the town.
“We hear all the time run it like a business. Do you want us to run it like a business …?
“We need to remake ourselves,” he concluded.
Councillor Donna Deynaka agreed.
“Our flag, our logo, is completely outdated. We need to freshen things up. It’s [important] to promote our town in the best light. We really need to move forward on this.”
Mayor Brian Panasiuk agreed.
“I think it’s important. You can tell our logo is outdated. Get a new logo. Perhaps a new tag line. We need something new and fresh.”


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