South Peace News
The CEO of the company contracted to provide input into a rebranding of High Prairie says the town has to come up with something unique to promote itself.
“One of the things I try to do when I brand is try to find things that are unique,” said Paul Salvatore at council’s July 10 meeting.
“At the end of the day, what makes High Prairie unique?”
Salvatore is the CEO of Municipal Experts Inc. of Drumheller. The company provides services to help places like High Prairie “harness your vision of a better municipality even if you aren’t quite sure how to make it happen,” reads the company’s Website.
“Our aim is to ensure that you are in the best position to advance the goals of your municipality.”
Salvatore brings 25+ years of local, provincial and federal government experience to the table.
Salvatore told council each community has something they can capitalize on, but trying to find it and promote it is the challenge.
During his short visit to town, Salvatore told council he already has some ideas but did not disclose them.
However, he agreed the region needed a new brand.
“You have to connect to an image that matters, you don’t want to get lost,” he said.
Therefore, promoting yourself as a community with a rodeo, fair or festival doesn’t work, as many others already have bragging rights to that activity.
“What do you want to be?” he asked council.
Council made it known to prospective companies when they invited bids to help rebrand they wanted to start sooner than later.
“I know the time line is tight,” said Salvatore. “I know you want to see something very quickly.
“I know you want to have a tag line that tells people what High Prairie is.”
Councillor Debbie Rose asked what the timeline was. Treasurer Terri Wiebe replied that the town is currently redesigning its website so rebranding would be included.
“By the end of September,” suggested Sal- vatore.
“I’m willing to consider a flexible schedule.